The technology has been around since the early 1900s, but was not practical until the development of an economical process for extruding lenticular lenses and printing images. The print itself is a lenticular print, sometimes referred to as a stereogram, motion graphic or flip image.
Regardless of the name, the combination of images under the lens enables lenticular printing to produce a variety of visual effects. Perhaps the most impressive is the variety of possible effects:
The various elements in the printed piece create the illusion of depth, producing a 3D image.
Two or more images are combined, producing an image that flips from one to another at varying view angles.
Images, logos and text appear as a fluid transition in size or position to create an eye-catching motion when varying the view angle.
Also called full-motion video – in which a clip of a movie is mapped under the lens – images appear to move when viewed from different angles or distances.
One image gradually transforms into another, such as when a person "morphs" into an animal.
It’s even possible to combine two effects on one piece. The combination of 3D and flips is most common but flips can also be added to morphs, zooms or animation effects.
The technology has been around since the early 1900s, but was not practical until the development of an economical process for extruding lenticular lenses and printing images. The print itself is a lenticular print, sometimes referred to as a stereogram, motion graphic or flip image.
Regardless of the name, the combination of images under the lens enables lenticular printing to produce a variety of visual effects. Perhaps the most impressive is the variety of possible effects:
The various elements in the printed piece create the illusion of depth, producing a 3D image.
Two or more images are combined, producing an image that flips from one to another at varying view angles.
Images, logos and text appear as a fluid transition in size or position to create an eye-catching motion when varying the view angle.
Also called full-motion video – in which a clip of a movie is mapped under the lens – images appear to move when viewed from different angles or distances.
One image gradually transforms into another, such as when a person "morphs" into an animal.
It’s even possible to combine two effects on one piece. The combination of 3D and flips is most common but flips can also be added to morphs, zooms or animation effects.